Fundamentals Playbook
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- What's Inside the Fundamentals Playbook
Phase 1: Getting Started

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How to Organize, Systemize, and Manage Your Marketing
UPDATED: Recurring Tasks and Standard Operating Procedures
Analytics Goals + Filters with Kim and Kevin
How to Create a Strategic Marketing Plan for Your Coworking Space (Video)
How to Create a Strategic Marketing Plan for Your Coworking Space (Worksheet)
Developing Your Target Market Profile
Marketing Software for Coworking Spaces
A look behind the scenes at ActiveCampaign for your email marketing and CRM
Phase 2: Building the Foundation

The 10 Website Commandments [Full].mp4
The 10 Website Commandments - Checklist.pdf
Social Media Marketing Fundamentals
Social Media Marketing Fundamentals - Checklist.pdf
Blogging Fundamentals for Coworking Spaces
How to Add a Blog Post to your Website
How to Create Blog Content that Doesn't Suck
Phase 3: Creating Marketing Gravity

Facebook Ads for Coworking Spaces
Facebook Ads for Coworking Spaces (Audio)
Search Engine Optimization (SEO) and Google My Business (With Guest Expert)
The Anatomy of a Perfect Coworking Space Newsletter
Newsletter Template - Wireframe (PDF)
Google Ads Strategies - Coming soon!
Phase 4: Organized, Systemized, Optimized, and Full

Using Surveys to Improve Your Business and Marketing
How to Sell More Meeting Room Services to Non-Members
Traditional (Offline) Marketing Strategies – Coming soon!
Broker and Referral Partner Strategies – Coming soon!
Expansion Strategies: Opening a New (or Existing) Market – Coming soon!
How to Start a Podcast for your Coworking Space
Marketing Strategies During COVID-19

How to Navigate the Next Few Months (and Build for your Future)
Going Virtual: Strategies for Bringing Your Coworking Community Online
Strategies for Today and Tomorrow: Marketing in an unusual time
What Should Marketing Look Like

Phase 1: Getting Started

8 Lessons